Swiss Economic Forum 2011 in Interlaken


The 13th elogo_swiss_economic_forum_250x93dition of the Swiss Economic Forum 2011 takes place in Interlaken (19th – 20th of May).

“Discover Potential” is this year’s topic of the Swiss Economic Forum. This 2-day event offers the possibility to meet and discuss with national and international personalities from the business world, politics and science.

Key Note Speakers

Among the key speakers this year are well known personas to be found such as Guido Westerwelle (Foreign Secretary of Germany), Johann Schneider-Ammann (Swiss Federal Councilor), Niall Ferguson (Professor at Harvard University for Global Business), Peter Voser (CEO Royal Dutch Shell plc.), Martin Lindstrom (Brand & Marketing Futurist) and Chesley B. Sullenberger (Pilot and Hero from the Hudson River Emergency Landing in N.Y.).

Breakout Sessions

Moreover, the forum practices an active and critical dialogue with experts and acknowledged personalities on key trends, developments and success factors in the field of entrepreneurship in so called breakout sessions.

The Topics of the 6 Breakout Sessions for 2011 are:

 UBS: The Swiss Bank of the Future: Requirements – Benefits – Expectations

BKW: Devil-may-care? (renewable energy sources and energy demand in the  future)

Allianz: Telematics – The Key to Efficiency and Productivity also for SMEs

PWC: Discover New Potentials with your Talents

Swisscom: From After-Shave to Zwieback – When Customers are Active online

IBM: Information Security – A Matter for the Board

The New Key Players India and China

India and China have experienced an annual growth of 7% to 10% these last years. The Asia experts Urs Schoettli and Kurt Haerri are going to elaborate on the respective economic super powers and how they might shape  the economic and political landscape in the long run.

Swiss Economic Award

The Swiss promotion prize for young entrepreneurs worth 75‘000 CHF is awarded to successful entrepreneurial start-ups not older than 6 years and based in Switzerland in the categories Production/Industry, High-Tech/ Bio-Tech and Services. The Swiss Economic Award attempts to enhance the appreciation of the Swiss society of young entrepreneurs and shows acknowledgement  for above average entrepreneurial achievements.

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